Hey there. We’re João Barabás and Gabriel Grossi, better known as JOGA, a Brazilian creative duo since 2018.

We met in college, and since then we’ve done a lot of cool things together.

We cheer for São Paulo FC, but we’ve created campaigns for rival clubs.

We’ve watched countless films and TV shows before their release to come up with ideas for Netflix.

We created Spotify’s first Gen Z campaign as a Gen Z duo, with only one criterion: Would we watch this?

We came up with a horror film for Heinz.

We created a Google campaign that delivered one of the best results in brand’s history.

We launched an online marketplace.
We made cans dance inside a freezer.
We even built a burger joint menu inspired by youth playlists.

But nothing tops filming with Ronaldinho Gaúcho. JOGA BONITO.