2018 —'25
1998 —'99 GEN
@ AKQA SÃO PAULO
SPOTIFY
2022
CCO: Felipe Simi
ECD: Rafael Caldeira
CD: Fabiana Falcão, Luiz Mastropietro
Art Director: Gabriel Grossi
Copywriter: João Barabás
Illustration: Alexandre Louvenaz, Fromm Studio, Juan Lage, Fa&Fon
In an unprecedented action proposal, we chose Cabana Burger to operate an exclusive delivery on IFood and transform some of the most devoured playlists on the service, such as Paredão Explode (the hits of forró, piseiro, arrocha and bregadeira), K-pop ON (the biggest K-Pop playlist in the world with news and hits from the movement), Funk Hits (the strongest funks of the moment) and CREME (the juice of urban culture from Brazil), into the tastiest and most exclusive snacks in the hamburger chain.
We created all the packaging, stationery and campaign.